Discussion of a current marketing problem Essay

Discussion of a current marketing problem - Essay Example This gives them instant access to tangible video copies (not streaming video) that even Netflix could not provide without a day or two wait for the mail system to deliver videos. As such, subscribership began to drop as Netflix was not providing cost incentives to avoid brand defection by once loyal consumers. This led to media coverage that was very negative in which investor confidence began to fall, along with outlook for continuing subscribership and revenue growth, which plummeted the stock from $236 in September 2011 to only $66 in December 2011. Media coverage showing many negative factors about a business model has very substantial impact on consumer perceptions about a brand. While all of this negative publicity was occurring, Netflix was also realizing that its operational costs were steadily increasing, therefore the business would have to raise prices in order to offset these concerns. The operational cost increase factors included royalty fees paid to many different film production companies that hold intellectual property rights on many of the products offered by Netflix. With growth in streaming video online, the costs of operations increased from $180 million annually in 2010 to $1.98 billion in 2012 (Pepitone & Smith, 2011). The only way that Netflix could stay in business and regain investor confidence was to raise prices, taking the Netflix service subscription from a previous 2009 total of $5 per month, to over $10 per month in certain markets. Raising prices on this business model created significant consumer backlash and immediate defection to other brands offering similar services. To now be able to get hard copy discs delivered as well as streaming video capabilities under the service, it would now cost consumers $15.98 (Sanger, 2011). Netflix was essentially stating that the high costs of licensing the videos offered (hundreds of millions of dollars annually) and the costs of handling video returns and deliveries were justifying these sudden and significant price hikes. The major problem in this situation is that not only did the company anger its loyal customers with massive price increases, but the business did not realize the consumer loyalty

Time Managment Essay Example | Topics and Well Written Essays - 1250 words

Time Managment - Essay Example I definitely hoped that I would pick up some learning from this as I definitely did not want to waste time (that would have been truly ironic if that had happened. I was a tad bit skeptical as the seminar started, but the binder with the learning material caught my eye immediately. To allow oneself to be carried away by a multitude of conflicting concerns, to surrender to too many demands, to commit to too many projects, to want to help everyone in everything is itself to succumb to the violence of our times. Frenzy destroys our inner capacity for peace. It destroys the fruitfulness of our work, because it kills the root of inner wisdom which makes work fruitful.1 I was slightly taken aback because this seemed highly philosophical. And more importantly, what if I took on too many projects, all of them were properly scheduled and I made sure every hour of my working day counted. As the day went on I realized that this was not just about day planners and to do lists, this was about more than that. Indeed, both day planners and task lists play an important role in time management, but it was important to find out why we wanted to use time efficiently. Indeed if we were saving time what we were saving it for. We certainly could not bank time, so what was the end result there Both managing appointments and keeping to do lists were low hanging fruits. These had to be done anyway. But the purpose of this seminar was to show that there is a lot more to time management. All activities in our life could be put in one of four quadrants. They had to be either urgent and important, urgent and not important, not urgent and important, not urgent and not important. It was not about just getting things done it was getting the things which mattered done. Things which were urgent and important , are emergencies. A good time manager would avoid having too many items in this q uadrant. Plan out the important things so that they never become emergencies. Urgent and not important, these are time consuming non critical activities , they either should be ignored or atleast be moved to the back burner. A Ringing phone for example cries for your attention but you are in the middle of an important project. Let the voicemail get it. You can pick up and call all your voicemails at one time later on. Important and not urgent is the quadrant you want all your entire to do list. No emergencies and you are working only important things. Not important and not urgent. These are items which have to be tossed. They serve no purpose at all. After this we briefly went over the POSEC method. POSEC is an acronym. PRIORITIZE-Your time and define your life by goals. ORGANIZING-Things you have to accomplish regularly to be successful. (Family and Finances) STREAMLINING-Things you may not like to do, but must do. (Work and Chores) ECONOMIZING-Things you should do or may even like to do, but they're not pressingly urgent. (Past-times and Socializing) CONTRIBUTING-By paying attention to the few remaining things that make a difference. (Social Obligations)2. It was important to learn that managing was not just about managing individual minutes or hours. It was a big picture which was trying to be put together here consisting of numerous small elements. The numerous small elements in themselves meant nothing unless an overall big picture came into place. Continuing on the philosophy of time management , we made a small detour into